Most business owners are excellent at their craft. My job is to help them run the thing they built.

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EMBEDDED COO SERVICES FOR FOUNDERS WHO NEED TO GET THE BUSINESS OUT OF THEIR HEAD

A CURATED WORKING GROUP FOR FREELANCERS WHO BUILT SOMETHING REAL AND NEED TO RUN IT ON PURPOSE


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HOW WE WORK TOGETHER

Free agency. Real wealth. Work that's yours.


The blog + newsletter for independent workers building something sustainable.Ā 
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TheĀ live events thatĀ bring togetherĀ the best minds in the freelance ecosystem.


Together, we surface and solve the problems we all face as independent workers and those who support them.
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Work with me to make the shift from just doing the work to running the business.


A curated working group for business owners who built something organically and now need to run it on purpose. Strategy-first, peer-driven, and built around actually doing the work, not talking about it.
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One-on-one operational partnership for solo and micro business owners who are ready to stop being the bottleneck.


What it took to build a six-figure business isn't what it takes to scale one. This is hands-on, strategic partnership to get your business out of your head and into systems that work.
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You built something real.


Clients, revenue, a reputation worth having.
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But somewhere along the way the business started running you instead of the other way around.


You're good at the work.


What nobody taught you is how to actually run the thing you built.

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That's not a personal failing. It's a structural problem. And it has a structural solution.

Running a business is a journey.Ā 

To navigate it, you need a map.

Hi, I'm Sarah.
I make maps.

Sarah Duran, online business coach

I've been doing this for over a decade.

Not as someone who built a business, figured it out, and now sells the solution. As someone who is still in it, still running my own fractional COO practice, still facilitating the Collaborative, still figuring out what works and what doesn't.

That's not a disclaimer. It's the credential.

I came from project management. I think in systems, capacity, and sustainability, not funnels and content strategies.
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Before I started working with other business owners, I spent years building my own practice from scratch, learning what it actually takes to run a solo service business when there's no playbook and no one to ask.

I've worked with freelancers, consultants, and solo business owners all over the world. Different industries, different stages, different definitions of success. But the same core problem: they built something real andĀ now needed to run it, not just work in it.

That's the work. And I'm still doing it alongside them.
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"SarahĀ is our go-to for EVERYTHING freelancer-related in our incredible industry."Ā 


Matthew Mottola

CEO of The Human Cloud

"You learn how to spot the authentic leaders from the bluffers - the ones whose company statement isn’t just a smokescreen to charge a premium but a genuine commitment to making a difference.
Sarah is one such champion. Passionate, insightful and with a clear sense of purpose."


Matthew Dowling

Founder of Freelancer Club

ā€œSarah is one of the brightest voices in the business of freelancing.ā€
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Robert Vlach
Best-Selling Author ofĀ The Freelance WayĀ and Founder of Freelancing.eu

"Sarah is not only deeply committed to the freelance economy, but she is also THE expert when it comes to helping independent professionals build sustainable, fulfilling, and profitable careers. ā€
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Úna Herlihy
Co-founder of The Indie List

Lori Wilson

Sarah's been an invaluable partner in the development of my growing consulting firm. With grounded insight and calm persistence she helps me dream big, and then put in place the structures I need to make those dreams happen.

Anne Taylor-Modler

I didn't think the results would be this quick; I didn't feel like I would be able to see the path and have the capacity right away to do some of the more strategic things. From the beginning, it really shifted how I felt about the business and how it was working.

Lauren Moffat

When you do training, you often go through it, and then you forget about it. I don't forget about it with Sarah. It's very much textured in my brain. And I think that that says a lot about the process and how aligned it is with what I want.

Anna Burgess Yang

Sarah cares very deeply about the success of her clients. She thoughtfully prepares questions and exercises that help her clients think about their businesses in new ways — and challenges them to both plan and dream big.Ā 

I would highly recommend Sarah to anyone looking to give their business some clarity and direction.

Kurt Wilson

SarahĀ brings positivity and energy to every meeting and engages in discussions with a rare and valuable combination of curiosity, flexibility, attention to detail, and helpful structure. Converting high-level goals to specific plans can be overwhelming, but with the thought-partnership that Sarah provides, it is not just possible, but even enjoyable!

Wayles Wilson

Working with Sarah and The CollaborativeĀ helped me realize what I was going through as a business owner wasn't unusual. Now, I have peers who are going through or have been through, some of the same things. It gave me space to process outwardly, pressure test ideas, and have a sounding board.


Have you outgrown your business?


Take the free Business Breakthrough Quiz to find out and see what to do next.

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Stories ofĀ businessĀ transformation.


I've worked with business owners from all over the world to build better businesses. These are some of their stories.Ā 
 
 
 
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Questions about any of my initiatives?

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