In 1954 President Eisenhower cited the juxtaposition between importance and urgency in his famous quote, “I have two kinds of problems, the urgent and the important. The urgent are not import...
The Hustler's Manifesto
It's time to take back control of our work, worth, and wisdom.
The blog + newsletter where we jailbreak from toxic hustle culture by building better, more resilient businesses.
Two Truths and a Dare
Dec 16, 2025
There are natural thresholds in our lives that force us to shed something to move forward (e.g., parenthood, a new job, or the loss of a loved one). Then there are self-imposed thresholds where we des...
Business Strategy for Freelancers: Why Traditional Planning Fails Solo Businesses
Oct 21, 2025
This blog summarizes learnings from The Future is Freelance Forums. These forums are where stakeholders from all levels of the freelance ecosystem (freelancers, agency leaders, coaches, platform CEOs,...
Preparing the Next Generation of Freelancers
May 13, 2025
This blog summarizes learnings from The Future is Freelance Forums. These forums are where stakeholders from all levels of the freelance ecosystem (freelancers, agency leaders, coaches, platform CEOs,...
Reflecting on the Year and Planning Ahead: A Guide for Freelancers
Dec 05, 2024
As the year draws to a close, it’s the perfect time to reflect on the past twelve months and set intentions for the year ahead. For freelancers, this process isn't just a nice-to-have; it’s essential ...
What Is Business Strategy? A Guide for Freelancers and Independent Consultants
Sep 16, 2024
You’ve heard it a million times—be strategic.
When you work by yourself, the concept of strategy might seem like a luxury reserved for larger companies. In reality, strategy is crucial for solo busin...
What Do You Want?
Apr 15, 2024
It seems like a simple question, but I venture to guess that you’re fumbling around in your mind right now, trying to figure out the answer.
Knowing what you truly want is a crucial trait of successf...
4 Design Mistakes That Are Holding You Back
Apr 25, 2023
It has been called many things: entrepreneurial spirit, thinking outside the box, an affliction to authority, an inventor’s mind, big-picture thinking…
Some symptoms include seeing things in a
...SMART Goals Are so 2019… Do This Instead
Dec 29, 2022
SMART goals: specific, measurable, achievable, relevant, and time-bound. Google “Goal Setting,” and this is the first thing that comes up. It is the standard for how everyone from your boss to your pe...
How To Take a REAL Vacation When You Work for Yourself
May 24, 2022
When you work for yourself, by yourself, “time off” can be a bit of a paradox — you can be much more flexible about having “time off” day-to-day, but it can be hard to take extended time off
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