Episode 34: Working with Friends with Rachel Renock

Rachel Renock has been an incredible innovator in the freelance space, and this conversation barely scratches the surface of her expertise in helping independents build more profitable and collaborative businesses.

In this episode, we dive deep into the future of freelance work, exploring what Rachel calls "virtual studios" - a model where freelancers team up fluidly to tackle bigger projects and scale their businesses without the traditional overhead of agencies. Drawing from her experience as both a former advertising creative and now the CEO of Wethos, Rachel shares invaluable insights on:

• The power of collaborative freelancing and building "elastic" businesses
• Why transparency in pricing is crucial for the entire freelance ecosystem
• How to think about scaling a service-based business without falling into common traps
• The importance of focusing on profitability over productivity
• How crowdsourced data can help freelancers command better rates 

Whether you're a solo freelancer looking to grow your business or someone interested in the future of work, Rachel's perspective on building more sustainable and profitable independent businesses is a must-listen.

Learn more about Rachel.

For more content and live events go to https://www.fruitioninitiatives.com